MScom Alumni Association

You will gain an overview on existing graphic methods for strategizing and business innovation and you will apply design thinking and apply it to tackle
strategy or innovation challenges in your organization or for your clients. Information Visualization can radically improve the quality of strategy and
innovation processes, as it makes complex patterns clear, facilitates comparison and coordination, eases problem solving, and makes communication more engaging and focused. Emerging business trends such as design thinking in management, recent book bestsellers (such as Back of the Napkin) on the topic, as well as numerous corporate success stories illustrate the high relevance of visual approaches to solving business problems and enabling innovation.

The interactive seminar takes place from April 9-10 at ETH Zurich (5 minutes from the main train station of Zurich). Starting time on the first day is 9.30, ending time 17.00 hours. Starting time at the second day is 9 o' clock. Finishing time is 16.00
hours.

The cost of the seminar is 1'900 Swiss Franks and includes two lunches, coffee breaks, as well as a full paper documentation and a USB-Stick with a complete digital documentation and a tool and templates selection. Participants receive a signed University of St. Gallen participation certificate.

The seminar will be taught in English by Professor Martin J. Eppler, Chair of Communications Management and Director of the mcm institute at the University of St. Gallen (HSG), and by his team members Roland Pfister (formerly with Credit Suisse) and Friederike Hoffmann (a former entrepreneurship coach).

For further information, contact: Martin Eppler (epplerm@gmail.com)